Build a Business with AI Assistants (Without Losing Your Voice)
There’s a narrative floating around that AI is here to replace us.
It isn’t.
AI is here to replace friction.
The friction of not knowing where to start.
The friction of staring at a blank screen.
The friction of trying to be a strategist, marketer, copywriter, and content planner all before breakfast.
I recently sat down with Lauren Dallas to talk about how entrepreneurs can start, scale, and automate their businesses using AI in practical ways.
👉 Watch the full session with Lauren here
As Lauren put it.
The winners won’t be the dabblers.
They’ll be the architects.
The ones who stop asking, “Can this write a caption for me?” and start asking, “How do I build a system that executes for me?”
That’s a very different question.
And it’s a very different kind of power.
When Your Business Starts Serving Your Life
Lauren used to run a 35-person team.
Now she runs her business with four humans and a carefully trained AI squad.
Less complexity. More profit.
More time with her husband and her child.
More space to think.
This is about freedom.
The whole point of building wealth, whether through investing or business, is not to create another prison with prettier walls.
It’s to create space.
The First Place Most Entrepreneurs Go Wrong
We try to help everyone.
We stay broad because narrowing feels scary.
But broad doesn’t cut through anymore.
It blends in.
Lauren shared an assistant she built called NINA - the Niche Identification & Next-Offer AI Assistant.
NINA helps you get clear on your niche and whether there is actually a business that will make a profit in it.
NINA also forces you to answer uncomfortable, powerful questions.
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Who exactly are you helping?
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What problem does your offer solve?
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What problem do they already know they have?
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Why you?
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Why now?
She runs your answers through a profitability lens - what Lauren calls the PAID framework:
Priced correctly.
Attractive to the right audience.
Identity.
Differentiated in the market.
In other words, not just “what could I do?” but “what makes strategic sense?”
👉 Head over and play with NINA here
She’s free.
And in the time it takes you to finish a cup of coffee, you’ll likely have more clarity than you’ve allowed yourself in months.
Be curious. Be bold. Let her challenge you.
Consistency Without Burnout
Now here’s where it gets interesting.
We all know consistency is required online.
But consistency built on willpower alone leads to exhaustion.
And exhaustion leads to inconsistency.
Lauren built another assistant - SASCA - to handle what most entrepreneurs secretly resent about social media based marketing:
Planning.
Writing.
Structuring.
Rewriting.
Posting.
Analysing.
Not because she can’t do it.
But because she doesn’t need to.
And this is where the mindset shift happens.
AI is not replacing your thinking.
It’s holding your structure and your voice.
You still decide:
- Your beliefs.
- Your message.
- Your standards.
- Your offers.
But instead of manually executing every repetitive step, you build a system once and let it run.
That’s leverage.
“But If AI Writes It… Is It Still Me?”
This question matters.
If you use AI lazily, it will absolutely sound generic.
Flat.
Formulaic.
Forgettable.
But that’s not a technology problem.
That’s a leadership problem.
When you train AI properly, feeding it your language, your values, your stories, your frameworks, it becomes an amplifier.
Not a replacement.
And here’s the uncomfortable truth:
Most of us aren’t avoiding AI because we care about authenticity.
We’re avoiding it because we’re overwhelmed.
Or resistant.
Or unsure where to start.
But the entrepreneurs who learn to partner with these tools - thoughtfully, strategically - will move faster.
Not because they’re more talented.
But because they’re more leveraged.
This Is Not About Being “Techy”
You don’t need to become an AI expert.
You need to become a wise architect.
Start small.
Watch the full session.
Play with NINA.
Notice what becomes clearer.
And if you’re starting to feel that little shift inside, that moment of “hang on… I don’t actually have to do all of this manually anymore”, then this is where it gets even more practical.
Lauren didn’t just talk about what’s possible.
She created a FREE masterclass
where she shows you exactly how she’s doing it.
This isn’t a theory-heavy training.
It’s a value-packed, practical walkthrough.
You’ll see how she uses AI to:
Save 20+ hours a week.
Stay consistent online without hiring a VA or agency.
Make sales while spending less time creating content.
And she actually demos her AI assistant planning, writing and prepping a full week of content in under 20 minutes.
Not someday.
Not hypothetically.
Right there in front of you.
If you’re ready to stop doing it all yourself and finally show up online consistently, without burning out, this is for you.
Let AI handle the stuff you don’t want to do (way better than you ever could).
So that you can focus on growing your business and living your life.
Because that’s the whole point, isn’t it?
Enjoy.
Ann
xx
P.S. This session with Lauren was one of our monthly guest sessions inside the Wealth Builder Club.
It’s one of my favourite parts of what we’ve created, a space where we get to explore what’s working now, ask real questions, and learn together without the noise.
If you’re longing for that kind of support… for guidance that feels grounded and practical… and a community walking this wealth journey alongside you, then the Wealth Builder Club is for you.
