The 5 Wealth Killers: #3 - The Devastating “When/Then” Trap
We’ve all done it.
We say we want something and then quickly put a reason why it can’t be NOW between ourselves and what we want.
- “When the kids are older, then I’ll invest.”
- “When things calm down, then I’ll start.”
- “When I have more time/money/confidence/support/[insert excuse here]... then I’ll go for it.”
It sounds so reasonable.
So mature.
So… sensible.
So… acceptable.
But here’s the harsh truth:
The When/Then trap is one of the sneakiest, most socially acceptable forms of self-betrayal.
And it’s a massive wealth killer.
It’s Wealth Killer #3 of the 5 core wealth killers that prevent most people from living the lives they are here to live.
If you missed Wealthy Killer #1 - go here to slay it; and go here to free yourself from Wealth Killer #2
“When life is something other than it is now, then I’ll do the thing I know I must do.”
Let’s call it what it is, fear wrapped in socially sanctioned BS.
We say we are waiting until things are perfectly lined up.
When the desk is clear, the inbox is tamed, the partner is on board, the kids are gone, Mercury is no longer in retrograde, and the goldfish is meditating.
But here’s what’s really happening underneath it all:
We’re waiting to feel ready.
We’re waiting to feel enough.
And the longer you wait… the less ready and enough you will be.
🔥 Why the “When/Then” Trap Is So Dangerous
This wealth killer is particularly insidious because it’s so widely accepted. It even sounds noble: “I just want to get everything in place before I begin.”
But you know what happens?
Most people spend their whole life getting ready to live, and never actually start.
They wait for clarity before they act…
…when in reality, clarity only comes after you act.
They wait for courage to appear…
…when courage is built in the doing.
This Isn’t About Time - It’s About Trust
Every time we say, “When X happens, then I’ll Y,” we’re really saying, “I don’t trust myself to figure it out.”
And that? That’s the deeper wound.
Because wealth building starts with deciding that…
you are worth prioritising now.
Not later. Not someday. Not after everyone and everything else is sorted.
Now.
Because NOW is the only time we ever have.
Your Life Doesn’t Start Later. It Starts With a Decision.
Here’s what I want you to know:
It’s not that there is no better time than right now.
It’s that THERE IS NO TIME OTHER THAN NOW!
Yes, the world is chaotic.
The calendar is full.
The inbox is overflowing.
The to-do list is wrapping onto multiple pages
There will NEVER be a time when those things aren’t true.
What will change everything?
You stepping forward NOW despite all that.
The door to your wealthy life is wide open, but you have to walk through it.
NOW.
🎥 You can also watch the full video on YouTube:
👉 Wealth Killer #3: The “When/Then” Trap
With love, and the time is NOW, urgency,
Ann x
P.S. If you’re ready to drop the “When, Then and instead live the life you want NOW.. Join The Wealth Builder Club and get all the training, support, community, and accountability you need.
And discover how to slay the other 4 Wealth Killers too:
- The 5 Wealth Killers: #1 (and How to Slay Them)
- The 5 Wealth Killers: #2 - The “If It Isn’t Easy, It’s Not for You” Trap
- The 5 Wealth Killers: #4 -The Perfectionism Trap and the Truth About “Getting It Right” The
- The 5 Wealth Killers: #5 - Waiting for Your Permission Slip
