The Paradox of Choice
When it comes to creating a truly wealthy life, not just financial freedom, but deep, meaningful, soulful freedom, the journey isn’t about earning more or working harder. It’s about shifting the way we think about freedom, wealth, and what it really means to live fully.
If you missed it, in The Paradox of Enough, we cracked open the lie that “abundance” is the opposite of scarcity and explored how knowing your enough is the true gateway to wealth.
But here’s the next curveball…
πΏ The Paradox of Choice
We’re taught to believe that freedom means having infinite options.
All the options
All the time.
With everything.
Forever.
But real freedom?
Real wealthy life freedom?
It comes when we choose and commit.
Freedom isn’t having every door open.
Freedom comes when you choose which door you will walk through and then walking through it with commitment and ownership.
Freedom only happens when you choose it and close the door on all the other options available.
π₯ The Illusion of Infinite Options
We live in a culture obsessed with limitlessness.
Do it all.
Be it all.
Have it all.
But here’s the kicker: we’re not meant to do or have it all.
And especially NOT at the same time!
We’re meant to live in this beautifully limited reality, with a finite body, a finite time on Earth, and a finite amount of energy.
Your money is and will always be finite too.
It’s the very presence of limits that makes life precious.
It’s choice that gives life its depth, meaning, and richness.
When we resist making choices in the name of “freedom,” we don’t stay free; we stay stuck.
We linger in “maybe land.”
We swirl in indecision.
We cling to what’s familiar because choosing feels scary, or like a loss.
But not choosing is also a choice.
Nor choosing is choosing to be a victim.
And the cost of that choice?
Your freedom.
π₯ In this video, I dive deeper into the internal shifts that turn your financial skills into actual freedom.
π Watch the full video on YouTube: The Paradox of Choice.”
(And if you haven’t yet watched part one, The Paradox of Enough, start there. It’s the foundation.)
Every Choice Has a Cost
The freedom you’re craving, the one where you feel clear, alive, confident and aligned, won’t force itself on you.
You have to choose it.
And yes, choosing means letting go of other possibilities.
But here’s what we forget: you’re already choosing all the time.
Staying in a job you hate? That’s a choice.
Staying in a relationship where your values are misaligned. A choice.
Not investing in the best version of your future self? A choice.
Holding onto expensive lifestyle choices that are preventing you from creating wealth? A choice.
Sitting in indecision, waiting until you feel “ready”? Still a choice.
So the question becomes:
βAre you willing to live with the consequences of the choices you’re making now?
Because…
There are NO obligations, only consequences.
Get clear about the consequences you are choosing.
Not from a place of guilt.
Not from a place of shoulds, oughts or have to’s.
But from a place of truth.
π Are you OK with the consequences of not doing the thing you have been avoiding committing to?
Because if not, it’s time to stop spinning at the revolving door of life and step in.
Freedom Means Fewer Yeses
Living a wealthy life in all its juicy, expansive glory isn’t about saying yes to everything.
It’s about saying no to most things.
So you can say hell yes to what matters.
It’s about making decisions that might feel uncomfortable… but true to what a wealthy life is for you.
It will narrow your options… and deepen your joy.
That might bring up fear… but this is how you get free.
Your freedom is through the door you fear most!
Trust your fear, not as a sign of things to avoid, but the very thing to move towards.
Here’s your invitation:
π Take a deep breath.
π Notice where you’re sitting in indecision or avoidance.
π Ask: What am I choosing by not choosing?
Then, make one choice, even a small one, that opens the door to the life you’re meant to be living.
Because freedom isn’t a feeling.
It’s a choice.
And you’re the only one who can make it.
With fierce clarity and full permission,
Ann x
P.S. We are starting a new 12-week ENOUGH Programme in February 2026.
In ENOUGH, you work with me to integrate and bring your worthiest and most ENOUGH self to life - freeing yourself from the tyranny of more forever.
This is the deep inner work you need to truly live the wealthy life you are here for.
When you join The Wealth Builder Club, you get to join me in the live ENOUGH Programme FREE.
WHY?
Because I want to ensure you have everything you need to make the choices that transform your life in 2026 - inside and out!
P.P.S. These are 5 more Enough Life Paradigms we explore in ENOUGH:
πThe Role of Luck and Serendipity
πYou Alone Must Walk Your Path, BUT Who You Journey With Matters
