The Paradox of Enough
Enough.
That’s enough!
You’ve had enough.
You’ve done enough.
I’ve got enough.
Enough, such a strange word.
It can simultaneously feel like a scolding, a limitation and a relief.
It’s also something else.
Enough is the gateway to true wealth.
At a glamorous party hosted by a billionaire hedge fund manager, the author Joseph Heller, yes, the man who wrote Catch-22, was told by his friend Kurt Vonnegut:
“Did you know our host made more money yesterday than you’ve made from all your book sales?”
Heller smiled and said,
“Yes… AND I have something he will never have.
I have enough.”
That is the essence of being wealthy.
If what you have is a tiny bit more than what you desire, you are wealthy indeed.
If what you have is a little less than what you desire, you are in poverty.
Because..
The opposite of scarcity isn’t abundance.
It’s enough.
The Trap of “More”
Somewhere along the line, we’ve been sold the illusion that a wealthy life means having it all.
Do anything. Buy everything. No limits.
But that endless chase is exhausting.
It’s the hunger that never ends.
When “abundance” becomes the goal, we set ourselves up for permanent scarcity, because there will always be more to want.
Abundance is infinite.
Therefore, by definition…
If your goal is abundance, you can never be satiated!
You hit a new income milestone… and immediately move the goalpost.
You reach your “freedom number”… but still can’t relax and enjoy it, because what if it’s not really enough? Perhaps a little more will make you feel even better?
The truth?
Enough isn’t less.
Enough is just Enough.
🎥 In this video, I dive deeper into why the pursuit of more keeps us stuck.
👉 Watch the full video on YouTube: The Paradox of Enough”
🌱 Why “More” Keeps You Trapped
We tell ourselves:
“If I had more money, I’d finally travel.”
“If I had more money, I’d spend more time with my kids.”
“If I had more money, I’d leave this job.”
“If I had more, I would feel safe.”
“If I had more, I would be more generous.”
But that’s a convenient lie, because “more” becomes the excuse not to live now.
We make LATER our safe word… and never arrive.
Enough isn’t complacency.
Enough is clarity.
It’s knowing what truly matters to YOU and directing your time, energy, and money toward it.
Being wealthy is NOT about mindlessly spending or chasing infinite income.
Wealth is about conscious creation.
Wealth is using your money, time and energy to do the things that add joy, meaning, and depth to your life.
Wealthy is having enough.
Inside the Wealth Builder Club, we get super intentional about your Enough Number, the value of the wealth-generating assets you need to fund your wealthy life without being shackled to a paycheck, and helping you create it.
Walking the Valley of Enough
Imagine two mountains:
One is fear, the mountain of scarcity, where there’s never enough.
The other is greed, the mountain of more, where it is never enough.
Between them lies a magnificent valley.
The Valley of Enough.
That’s where freedom lives.
That’s where joy rests.
That’s where you stop measuring your worth by your wealth, and start using wealth to serve your worth.
Enough doesn’t mean shrinking your dreams. It means expanding your awareness to savour, to choose, to live fully right now.
Because this is the paradox and the promise of enough.
When you know what’s enough, you finally have it all.
With deep gratitude and a full heart,
Ann x
P.S. We are starting a new 12-week ENOUGH Programme in February 2026.
In ENOUGH, you work with me to integrate and bring your worthiest and most ENOUGH self to life - freeing yourself from the tyranny of more forever.
This is the deep inner work you need to truly live the wealthy life you are here for.
When you join The Wealth Builder Club, you get to join me in the live ENOUGH Programme FREE.
WHY?
Because I want to ensure you have everything you need to transform your life in 2026 - inside and out!
P.P.S. These are 5 more Enough Life Paradigms we explore in ENOUGH:
👉The Role of Luck and Serendipity
👉You Alone Must Walk Your Path, BUT Who You Journey With Matters
